What We Do
The easiest way to answer what we do related to marketing is to ask- What do you need done? If you need a marketing campaign or you want to fill your sales pipeline with leads, we do that. If you need help improving the company image, marketing a book, or creating an awesome Web presence, we do that too. And this isn’t one size fits all.
Each client is different so we design our strategic and tactical plans around those differences. While some clients are lost in a sea of competition, others are strangling from media overexposure. Each client needs a different approach and we excel at finding your niche and putting you there.
Have you discovered you are overlooking valuable referrals from past customers? Are your current customers unaware of the full scope of services or products you offer? That’s not surprising. Many companies don’t have the time or the knowledge to manage these sidelined opportunities. We do, and we can.
Perhaps you’ve been doing the same thing so well for so long that you haven’t noticed your public face is outdated and worn out. We help you to look with new eyes and see the opportunities.
Put Us To Work For You!
We build marketing strategies that will grow your business. We make you continuously visible to your target markets. We create a strong flow of leads. We recommend ideas for the innovation, implementation, and improvement of your marketing and sales operations.
There is little we don’t do when it comes to marketing. Take a look.
- Organize and conduct weekly meetings to review and monitor marketing initiatives.
- Regularly follow-up leads.
- Prospect for new customers.
- Maintain a current directory of prospective customers.
- Develop, implement, and maintain current profiles on each client that includes lists of specific needs for each.
- Develop, implement, and manage any lead generation.
- Market research.
- Organize and manage company’s involvement in special events, shows, etc.
- Assist in the development and maintenance of the company’s website.
- Develop, implement, and maintain all marketing presentations. (Publications & Video)
- Develop, implement, and manage company’s advertising and promotions strategies.
- Research and provide information for competitor analysis.
- Develop and implement positioning strategies to keep the company image positive.
- When applicable – visit past customers, current customers, and prospects.
- Review and monitor target markets and recommend areas for changes and opportunities.
- Prepare monthly marketing reports and analysis. (i.e. Web report, Adwords, Google Analysis)
- Attend budget and new project meetings.
- Fine tune our interaction with your systems.