The Media Source

Today, more than ever, if your advertising does not strike with impact, it will make no lasting impression.  Picture this; a frumpy little old lady, who is no more than five feet tall walks into a fast food restaurant, slams her hand down on the counter and asks for more beef.  For most of us, we can’t remember what we had for dinner last night. However, this Wendy’s commercial that first aired on January 9, 1984 had everyone asking, “Where’s the beef?” The humorous ad which featured actress Clara Peller soon gave the catchy commercial a life of its own, as it quickly entered American pop culture and served to promote Wendy’s high quality, yet oddly squared hamburgers. In the 1984 United States Democratic Party primary, former Vice President Walter Mondale even used the phrase against his opponent, Congressman Gary Hart, when Mondale stated that Hart’s policies made him wonder, “Where’s the beef?”  Did you know Xerox is a company that consumers often misuse as a generic term for photocopying?  Do you remember Oscar Meyer’s first name?  It’s O-S-C-A-R…  Even Mickey likes it!  What about the Energizer bunny that keeps going and going and going or the Geico commercial where the man saves a lot on his car insurance. Can you hear me now?  Ohhh, the power of advertising.

Creating high quality, effective advertising campaigns for your business can be very time consuming and expensive.  Most companies look at television commercials as an advertising vehicle for “the other guys.”  The corporate giants.  The businesses with lots of disposable cash.  Video can place the viewer face to face with you and the facts, which allows for a better relationship.  Video has the ability to capture people’s attention in a positive way.  Because of the stamina associated with television advertising your business or product is immediately set apart as a business of authority and one that cares about professionalism.

Is it possible to take a couple of words and make them a house whole name or better yet create a global message for your business or service?   We at The Media Source say, YES!   The Media Source creates high quality video at affordable prices that can increase your company’s image greatly.  We can create advertising that will appeal to even the consumer with the itchiest remote-control fingers.  We combine sight and sound to spark viewers’ emotions and help them to identify with your product. If you need to make an impact with television commercials, streaming video, video presentation and training, event campaigns or lead generation commercials, The Media Source is your answer.  More and more businesses are turning to video to communicate their message.  The two major reasons: it’s effective and it communicates your message in compressed time.

Video allows businesses to cobble together ideas and concepts that other wise would be too oddly shaped, multilayered, and freighted with contradictions to fit between the covers of a book.  The evidence that advertising has the potential to voice your business is real – - not so much in the programming itself but the 30-second message in between.  Once you get your consumers attention you will forever be imbedded in their minds.

Are you making an impact?  Give The Media Source call at (713) 370-6857.

There is a management axiom that says you should always delegate decision making to the lowest possible level. Lowest possible is the operative term since if the lowest possible person doesn’t have the skills, knowledge or experience to make the correct decision then it’s not a good idea to delegate decision making to them.

Allowing people to make decisions about their work is something that a lot of managers have a real problem with. Especially those that have never learned to release a little bit of control. Everyone in a company owns a little piece of the action. They know the details of the job because they do it everyday. They know the problems and they know the factors that affect their ability to perform the job. They are a wealth of information.

There are many levels of wisdom and it only takes the act of asking questions to make it available to you. The people who are doing the hands on work everyday have an immense amount of knowledge about what is really going on. They don’t hold the total picture, but their views, along with many others can help you to see reality through the lens of many…and that picture is one more vital part of what we come to know as the truth.