Archive for June, 2010

Reevaluating SERVICE

Quality service is the most essential element in any business. For example, you probably go to your favorite restaurant not only because the food is good but because you enjoy the service …they make you feel “special.”

I recently had breakfast at one of my favorite restaurants, the Breakfast Klub, here in Houston. While the food is always good, what makes this place stand out even more is their customer service. Their service stood out so much, I am telling you about them right now. Isn’t it interesting the impact real service can make?  Whenever I go there the staff greets me with, “Hello, good to see you again,” and as I’m leaving, “We will see you tomorrow.” How do they know I will be back tomorrow?  However, on this particular day they showed me a new level of service.

I ordered a cappuccino with my breakfast but it didn’t arrive with my meal. When the waiter came by to make sure everything was okay, I told him about the missing cappuccino. He then remembered, apologized, and brought it to me. What he did next though really amazed me. He brought back the money I had paid for the cappuccino. I thought to myself, “Wow, he didn’t have to do that.” I was still eating my breakfast and I kept thinking, “Now that is service.” I thought about the owner of the restaurant who, just like The Media Source, started his company with certain practices, principles and beliefs. I thought about what service is and what it means to the person who is getting it, and especially what it means to the person who is giving it.

This one small incident by the restaurant’s employee caused me to reevaluate what I believed to be true customer service. I wanted to know what more we could do at The Media Source so that our clients experienced the same level of service. Now mind you, The Media Source has been in the business of customer service for years and even though I may be a little bias, I believe we are very good at providing great customer service. However, even if you are a master you can never stop practicing.

Our definition of service is to not only give the person what they need, when they need it, but also to anticipate any other needs. That’s why our customer satisfaction rating is outstanding. However, we are not willing to settle for what we did right yesterday, or the day before. Our motto is: “Persistent, Personable and Media Savvy.” You may have seen it on our press material, or better yet you may have experienced it when interacting with our team. It is a challenging and never-ending journey because each client and each project brings its own requirements and definition of what outstanding service really is. At The Media Source we continually re-define customer service. Contact us, and experience service The Media Source Way.